About

Have you ever found yourself searching on the Internet for a definition of innovation or common metrics used to measure innovation success?  Have you ever had a question about innovation and wondered who to ask?  If you had an innovation expert a click away, would you ask a question? 

The goal of this Web site is to create a community where innovation practitioners, as well as those who are curious about innovation, can ask questions and gets answers.  Whirlpool Corporation is frequently asked for advice about its innovation process. How did we get started? What steps did we take to embed innovation across our company?  How do we measure success?

When Whirlpool started down the path of innovation there were very few organizations that we could model ourselves after and learn from.  Our mission today is to create a space where people can share their stories.  

Innovation has been, and continues to be, a key to Whirlpool Corporation's success.  It not only attracts consumers to our brands, it offers us a sustainable competitive advantage that helps our products to command higher margins.  

We hope that you will you be an eager participant in this knowledge-sharing and that this Web site will be a vehicle to help you on your journey.