Privacy Statement

Effective Date:  November 12, 2008

Thank you for visiting unleashinginnovation.com ("Website").  This Privacy Statement ("Statement") explains the types of information Whirlpool Corporation ("Company", "our" or "we") obtains about users of the unleashinginnovation.com website ("Website"), and how the information is collected, used and disclosed.  This statement applies only to information collected through the Website and not to information collected offline.  We reserve the right to modify this Privacy Statement at any time without notice (for example, if we modify our practices regarding the collection or use of information). Amendments to this statement will be posted on the Website and will be effective when posted.  Your continued use of this Website following the posting of any amendment shall constitute your acceptance of amendments.

What kind of information does Company collect?
What are cookies?
How does Company use and disclose information about me?
How does Company secure my personal information?
What about the security of linked sites?
Can I update or change my information?

WHAT KIND OF INFORMATION DOES COMPANY COLLECT?

Company collects two types of information: personal information and aggregate or "combined" information. Personal information is data specifically about you.   The types of personal information that may be collected when you choose to provide it include your name, postal address, phone number and email address and other information you provide about yourself in the narrative portion of your Profile Page or in any comments you post.  Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically. We may combine your personal information with information we receive from other sources.

WHAT ARE COOKIES?

Cookies help us identify your computer the next time you visit and are used to enable some functions on our web sites. Company's third party service providers and business partners may also use cookies to collect non-personal information from visitors to our sites. We will use such information to measure the effectiveness of our marketing campaigns and web sites.

The use of cookies is a common operating procedure for most web sites. If you are not comfortable with our use of cookies, please review your browser software to learn how it may be set to notify you when you receive a cookie or to reject all cookies. However, disabling cookies will limit some functionality of your experiences on our web sites.

HOW DOES COMPANY USE AND DISCLOSE INFORMATION ABOUT ME?

Company may use the information we collect from you to: a) personalize and enhance your Website experience; b) allow us to deliver or tell you about the type of content and product offerings which may be of interest to you; c) allow us to respond efficiently to your service requests; d) contact you if necessary; e) to assist us in conducting business; and/or f) administer a Website feature.  If you have "opted-in" to receive email communications from us, to send you our newsletter or promotional material.  Company uses aggregate information only as anonymous grouped data to better understand how visitors use our site, such as the pages most frequently viewed, the paths visitors use while navigating the site to optimize the experience, and to count the number of visitors.

Company may disclose your information to third parties acting on our behalf, such as website developers, service providers, people who analyze data for us, etc. While these third parties have access to some of the information Company may have about you, the information is limited to what they need to know to do their jobs. Company may disclose and share your information with one of our affiliated companies, such as KitchenAid. If Company is merged with or become part of another organization, or in the event Company or other business assets are sold or Company sells all or substantially all of its assets or is otherwise reorganized, the information you provide will be one of the transferred assets to the acquiring or reorganized entity.  Also, Company may disclose your information as necessary (1) if Company determines a Website or policy violation has occurred; (2) If Corporation believes such disclosure is necessary to identify, contract or bring legal action regarding injury or interference with the rights, interests, safety and property of Corporation, our users or others; (3) to respond to judicial process and in cooperation with law enforcement agencies, or as otherwise required or authorized by law; and/or (4) to assist us in fraud prevention or investigation, resolving disputes and/or troubleshooting problems.
When you choose to share an article with a friend, Company uses a third party vendor to send the email.  The third party vendor's use of you and your friend's email address and any message you send is governed by its Privacy Statement and Terms of Service

HOW DOES COMPANY SECURE MY PERSONAL INFORMATION?

Company is committed to maintaining the security of the personal information you provide us and will take reasonable precautions to protect your personal information from loss, misuse or alteration. Please note that there is always some risk in transmitting information over the Internet.
This Website may contain user reviews, comments, blogs, forums and/or message boards.  Please remember that any information disclosed in these areas becomes public information, and you should exercise caution when considering the disclosure of your personal information.  You agree that Company is not responsible for material posted by you or others in these public forums.

WHAT ABOUT THE SECURITY OF LINKED SITES?

This Website may contain links to websites owned by other companies. Because Company has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy statement of each website you visit. Company is not responsible for the content or privacy practices of sites owned by other companies.

CAN I UPDATE OR CHANGE MY INFORMATION?

If you registered for an account, you may log into your account at any time and modify, delete or update your information and change your preferences such as your email subscriptions.  Please note that due to email production schedules you may receive any emails already in production.  Additionally, you can unsubscribe from promotional emails by following the instructions contained in the email.

For more information, contact our Chief Privacy Officer.

By Postal Mail:

Chief Privacy Officer
Company
2000 N. M-63
MD 1800
Benton Harbor, MI 49022

By E-mail:

whirlpool_privacy@whirlpool.com

If we make photocopies of information related to your request, we reserve the right to recover related photocopy charges.



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